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Kline study finds high-end offerings fairing better than mass.
June 10, 2015
By: Christine Esposito
Editor-in-Chief
Accounting for more than 50% of total market sales, the luxury segment continues to drive the US home fragrances market market, according to Kline's Home Fragrances: U.S. Market Analysis and Opportunities report. While mass-market candles sales are dimming, sales of luxury candles doubled in growth in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles, but smaller brands, such as Nest, RibbonWick, and Dyptique are the ones igniting the mark...
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